Augmented Reality (AR) and Virtual Reality (VR) offer an innovative way of interpreting the world around us by propelling innovation and driving better customer engagement. How can we make use of this technology to attract and engage couples coming to Future Retail stores and build context for them to buy life / health insurance in stores. The solution should enable the company to showcase value to its customers in a new way by making use of the immersive experience that VR offers, and help the customer to make the right choice
Social media has now become a crucial part of digital communication strategies. It is now an effective tool to not only increase brand engagement and win new customers but also to enhance our customer outreach by allowing us to tap the social media networks to establish relationships and increase the span of our communication. We need a solution through which we can leverage public databases and social channels or create peer to peer network to reach out to non-contactable customers whose policies are due for renewal or bonus or maturities are lying unclaimed with us.
Insurance is about building trust relationships with customers and the demand for more transparency is now more than ever. A lot of studies have shown that customers care a lot about transparency in their dealings with the industry –clear language, knowing what value they will receive and an open and transparent relationship however, the issue is that they seldom read their policy documents carefully and as a result are not completely aware of what the relationship entails. Can we build a solution to leverage technology (video, voice, QR) to inform them of most important features in a more accessible manner ?
The current rate of Insurance penetration in India is 3.49% of GDP which is still quite low as compared to some of our peers. Such a low penetration, couple with the fact that a large part of India is unemployed or semi-employed gives us a large untapped market available to the industry. The challenge is to get the right talent to utilize this opportunity. Can we create a platform to educate masses about benefits of becoming and agent and provide platform to discover, engage and apply?